Paid Search and Social Media Manager

Full-time . Ipswich, Suffolk

Salary: Attractive + full company benefits and career progression

Full Description

An award-winning digital marketing agency near Ipswich has a new opportunity for a highly talented Paid Search and Social Media Manager to join their digital arm.

Our client is looking for a Paid Search and Social Media Manager to implement and evolve their global clients digital marketing strategies. You’ll create strategies and content that achieves strong ROI through creating lead generation plans.

RESPONSIBILITIES/JOB ROLE

  • Managing and implementing successful search engine paid campaigns using PPC activity to maximise the delivery of high-quality site traffic
  • Produce clear daily/weekly/monthly reports to provide compelling insights and action orientated recommendations. Activate daily maintenance and monitoring of campaigns to improve overall account performance
  • Working closely with the agency with a hands-on account approach to ensure alignment on goals and outcomes
  • Optimising campaigns using a combination of automated strategies and data driven amendments to improve revenue and ROAS.
  • Competitor research to develop detailed analysis of market share and help devise tactical bidding responses accordingly.
  • Deliver insights using Google Analytics and detailed reports from a variety of data sources to build business cases and change programs and turn data into actions.
  • Conducting experiments to produce data driven results with the goal to improve CPA's
  • Produce and deliver forecast plans by campaign on an annual basis across your channels and deliver the commercial targets.
  • Work with the Digital Marketing team to develop paid social campaigns that deliver strong ROI
  • Strong paid search experience with good business acumen
  • Excellent project management
  • Strong analytical, presenting and reporting skills
  • Excellent planning, organisational and time management skills
  • Commercially minded
  • Highly motivated, confident, professional, ambitious and a positive attitude

REQUIRED EXPERIENCE, KNOWLEDGE AND SKILLS

The ideal candidate for this Paid Search and Social Media Manager role will have extensive PPC experience with global coverage and multi million pound budgets. You will have strong agency experience and have a hands-on approach to driving the best outcomes.

The ideal candidate will possess the following skills/expertise:

  • Strong paid search experience with good business acumen
  • Excellent project management
  • Strong analytical, presenting and reporting skills
  • Excellent planning, organisational and time management skills
  • Commercially minded
  • Highly motivated, confident, professional, ambitious and a positive attitude

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"We have worked with Louise over a number of years, and have always been impressed by her understanding of our business"

Shelby Haslam, Head of PR and Planning Ware Anthony Rust