Sports Sales Executive – Sports Hospitality Agency

Sales, Sports Agency, London

Salary: £22,000 basic + monthly commission + company benefits/social events + perks (£32k OTE)

July 2021 – New Job Opportunity  

Our client, who are a leading corporate hospitality provider has a new opportunity for a Sports Sales Executive to join their sales team in London. Their venues include Wimbledon, The 6 Nations, Cheltenham Festival, Formula 1, Royal Ascot and International Cricket, to name a few.

The company has continued to grow and remained open and sell throughout all 3 lockdowns. A huge credit to their existing sales team for their passion, commitment and “we’re in it together” attitude – truly the best sales team to join in London!

In a nutshell

The purpose of this role will be to bring in new business and manage accounts on all events based at world famous sporting venues. More specifically, you will generate new business through cold calling, maximise revenue by effectively managing an existing database of accounts, sourcing leads and initiate contact with major corporate buyers.

Role Purpose – New Business Development

  • Identify new sales opportunities (New Business) – capitalise new accounts
  • Attend industry events in order to generate business leads
  • Have individual responsibility for growing and protecting business
  • Work with the Head of Sales to generate and close profitable sales
  • Generate high quality sales leads for the business
  • Cold call senior executives and C Level staff
  • Follow up swiftly on sales enquiries and sending out information


  • Strong sales background – minimum of two years (B2B sales/Corporate)
  • Excellent telephone manner, professional with the desire to SELL
  • The passion and mindset to create win/win solutions
  • Demonstrable and successful B2B sales track record
  • Highly self-motivated, forward thinking, goal driven
  • Proven record of effectively meeting sales targets
  • A team player that is also capable of working on own initiative
  • Passion and genuine interest for the sports industry (desirable)


  • Strong questioning, listening, closing skills
  • Understanding of the Sales Cycle (Steps of the Sale)
  • Confident at objection handling and able to pushback on clients
  • Goal and achievement orientated
  • Motivated to be successful, both as an individual and as part of a team
  • Strong planning and organisational skills
  • Display a sense of urgency to get the task completes
  • Great telephone manner
  • The ability to think on your feet

Salary: £22,000 basic + monthly commission + company benefits/social events + perks (£32k – £35k OTE)