Inbound Senior Marketing Manager / Specialist

Full-time . Maidenhead

From £50,000 - £55,000 + Bonus

Full Description

Our client who is a leading Delivery Management software company has a new opportunity for a highly experienced ‘Inbound Senior Marketing Manager/Specialist’ to join their international commercial team in Maidenhead.

Reporting to the Head of Commercial Marketing this role will suit a technically savvy, customer-centric, and solution-focused professional. The Inbound Marketing Manager is a marketing professional with expertise in attracting customers with content designed to support business objectives by attracting qualified prospects and converting them into leads and customers. Our client is very passionate about creating a community of connected customers and partners.

The Role

You will be an essential part of the marketing team in identifying new opportunities and optimizing content strategies. More specifically, you’ll get to (Inclusive of but not limited to);

  • Write, build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.)
  • Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, google, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition (various campaigns at once)
  • Optimize marketing automation and lead nurturing processes through email, content, and social channels
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers, using them to create effective content strategies, and build the personas
  • Build, manage and develop a rich campaign calendar that supports their sales objectives.
  • In collaboration with our content specialists create rich content that attracts a qualified audience (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.)
  • Propose new and improved inbound marketing campaign ideas

Other Responsibilities:

  • Previous Inbound Marketing experience with Technology/SaaS (2+ years)
  • Excellent communication and interpersonal skills
  • Creative thinker and problem solver
  • Efficient organizational and time management skills
  • Data-driven and research-oriented
  • Proficiency in marketing automation and blogging software features
  • Expertise in content, SEO, PPC, social media, copy writing, design, reporting (and everything in between)
  • Hubspot or similar solution experience is an advantage

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