Events Marketing Manager

Full-time, permanent . South London

Salary: from £35,000 - £42,000 + Bonus + Company Benefits

Full Description

Our client, an award-winning Global B2B conference agency has a new opportunity for a fantastic 'Events Marketing Manager' to join their dynamic marketing team. Our client is the fastest-growing events & conference agency in the UK and were recently ranked 25 in the 2018 Startups100 Index. They are a rapidly growing team united in their passion to deliver progressive events which inspire, empower, and have a positive social impact. Events run in the UK and Europe, USA and South Africa – and a new launch is planned for India in 2020.

This newly created Events Marketing Manager role is responsible for growing attendee acquisition, driving retention and delivering outstanding results aligned to the portfolios growth strategy. With a focus on “the delegate”, you will support the Senior Marketing Manager, Events to deliver and execute a global, industry-specific, multi- channel marketing strategy. In this role you will be responsible for successfully achieving the set delegate objectives, implementing new campaigns and working closely with the series’ commercial, sales, digital and product team.

Job Description:

The Event Marketing Manager is responsible for the formulation, implementation and execution of marketing plans to achieve or exceed commercial & strategic goals.

Insight & Planning:

  • Develop tactical marketing plans based on commercial and customer insight to achieve revenue and goals for assigned events
  • Utilise analytical tools to inform and identify the best channel mix to achieve commercial and strategic goals and the best possible ROI on campaign spend
  • Contribute to the high-performance marketing team with a culture of results, accountability, innovation and speed to market
  • Contribute to the identification and sharing of best practice regional and globally through the Marketing department

Campaign Management & Execution:

  • Deliver marketing campaigns - on time, to budget
  • Effectively manage all internal & external stakeholders/partners to deliver campaigns
  • Develop content focused campaigns, ensuring event value propositions are succinct and resonate with the market.
  • Work with delegate sales team to brief on key customer needs, associated value and to develop an integrated sales & marketing approach to drive high quality leads to achieve sales goals
  • Optimise campaign CPA and ROI and continually review campaign key metrics to enhance or leverage opportunities
  • Be the commercial lead for assigned event(s) taking full responsibility to achieve the highest possible results
  • Continually assess commercial performance, forecast confidently and accurately and strive to drive higher results wherever possible

Required Skills

  • BA/BS degree required;
  • Minimum of 3-5 years proven track record in Marketing, with direct proven track record in event promotion and/or the business to business environment
  • Strong copy writing skills
  • Clear drive to exceed KPIs and deliver consistent revenue and customer growth through an always-on marketing approach.
  • Experience creating and delivering integrated, multi-channel marketing campaigns
  • Great Project and time management skills as well as great negotiation and collaboration skills

Preferred Skills - nice to have

  • Understanding of SEO, SEM and demand generation campaigns
  • Experience working marketing automation, CRM and/or event registration systems

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