Global Giants; Apple and IBM Collaborate

Thu 25th September 2014

Many were quick to jibe and judge when it was announced last year that Apple and IBM were to form an alliance. Yet contrary to the many criticisms, the two have formed a great collaboration and have jointly created a new wave of enterprise-friendly apps for both iPhone and iPads.

The two firms were one-time rivals, with Apple’s 1984 advert depicting itself as an upstart, challenging what was a dominant IBM. Steve Jobs was known to be averse to the enterprise, and as his vision was solely for the benefit of the consumer, the partnership of the two companies seemed an unlikely prediction. However, with Apple’s innovative design intelligence and IBM enterprise logic, a strong union has been recognised and rolled out. Bringing the same simplicity that Apple created for the consumer, now Apple has a greater objective to meet the needs of business with the same ethos.

The notion from the newly affiliated corporations, is to bring a unified tech’ experience for both the workplace and home life. “The goal of the partnership is to bring to our work lives, the same experience we have in our personal lives,” Katharyn White, IBM’s global lead for the IBM-Apple partnership. “The two companies want to bring the ‘wow factor’ to workplace software. This is actually something we have been hearing from companies since at least 2009 when the iPad really altered the perception of how software should work”.

The concept of bringing consumer-style software to the workplace has been around and in demand for a long time, and Apple and IBM aren’t the first to attempt this. Yet now, with such high profile companies involved, the opportunity in turning specific app ideas into a reality is closer than ever. I hasten to add, there’s no denying the impact and attention that these two companies will bring to the launch of these new, business-improvement inspired apps; two big brands with big voices.

It has been reported that Apple and IBM have four main objectives when creating an app;
1.To address real pain points and find a way to resolve these with new mobile workflow
2.Taking advantage of analytics; enabling the app to get smarter the more people use it – with each update building on the data they’ve gathered
3.To exploit the fact that it’s a mobile device and it has tools like GPS, camera and accelerometer etc.
4.Aiming to make the apps fundamentally change the way an employee works, for the better.

The joining of two of the world’s global technology giants, sees Apple rising to total dominance in the consumer market for business users. It could see Microsoft who has already made it in this market, and Google, who is closely following in the footsteps, taking a closer look at what this joint venture could mean for them.

Apple and IBM have optimistically promised one hundred, business-centric apps that will be created to simplify the life of the employee. IBM will bring the business-experienced enthusiasm and background, and the advantage of Apple puts iOS devices in the hands of big-company employees and gives them the tools, and the design innovation.

This impactful deal, if goes as planned, will be incredibly lucrative for both businesses; successfully delivering and sustaining the delivery of these apps for the benefit of workers, will truly make and prove a difference. It will be pivotal in their project triumph.

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